COUNTER DISPLAYS
How to Create Magnificent,
Profit-building
FOR BUTCHERS
PRESENTED BY EUROSWIFT AUSTRALIA
WELCOME
Presentation stands tall as one of the most
potent tools in a retailer's arsenal, to
influence a customer's purchasing decisions.
For the butcher, effective display techniques
can be the difference between a passing
glance and a loyal customer. It's how you
highlight quality, freshness and value - all to
help your customer picture your premium
product on tonight's dinner plate.
In this book, we're revealing display tips
tailored specifically for butcher shops, aiming
to elevate the visual appeal, enhance
customer experience, and ultimately, boost
sales. Whether you're a seasoned butcher
looking to refresh your store's look or a
newcomer eager to make a mark, these
insights will help you to put together counter
displays that attract and engage customers
to drive your business growth. Dive in and
discover how you can showcase your
products... and sell more of them!
© Euroswift Australia 2023
Lighting
Proper lighting accentuates the rich colours of
meats, making them appear fresher and more
appealing. Consider using soft lighting or
spotlights to highlight premium cuts or specials,
ensuring they look as delicious as they taste.
There are now specific LED light spectrums
developed for butchers that slow discoloration
while saturating colour, increasing shelf life by 20%.
01
Vary your Heights
Elevate certain cuts or products using risers or
tiered displays. This not only adds depth to your
display but can also help customers easily
differentiate between various meat grades or
types. The shopper's eye is drawn to the highest
point, so put your premium or highest margin
products here to boost sales.
02
Coordinate Colour
Colour is powerful, producing emotional responses.
Here's a couple of ways to use colour:
Place darker cuts like beef or lamb next to lighter
ones like chicken or pork. This creates a visually
appealing gradient and can guide customers
through your offerings.
Use coloured displayware and props, creating
variety and visual interest.
03
Freshness First
Always position the freshest cuts at the forefront,
where practical. A customer's first impression is
crucial, and showcasing your freshest products
can entice them to explore further. On your high
volume products, this can also take the
guesswork out of your stock rotation.
04
Rotate your Stock
Implement the FIFO (First In, First Out) system. This
ensures that older stock, while still fresh, is sold
first, reducing waste and ensuring customers
always get the best. Minimum waste also keeps
your profits up!
05
Create Themes
Thematic displays, such as BBQ favourites during
summer or hearty stews for winter - these attract
attention and can inspire customers' meal plans.
When put together with some thought, this can
prompt customers to buy in bundles, increasing
the total spend.
06
Nail your Signage
Clear, attractive signs can provide essential
information about cuts, origin, or preparation tips.
It's also an opportunity to promote your brand.
Easy to maintain, food-grade options are
available and solidify your quality messaging
Pro tips - read our article 4 Price Tag Tips For
Butchers To Increase Counter Sales
07
Interactive
Offer tasting samples of cooked meats or related
products. Engaging all the senses, this can entice
customers to try something new and lead to
increased sales.
08